Co-creation and learning : concepts and cases

• Main Author: Akhilesh, K. B. (Author)
• Format: Electronic eBook
• Language: English
• Published: New Delhi : Springer, 2017.
• Series: SpringerBriefs in business,
• Subjects: New products.; New business enterprises.; Technological innovations > Management.; elektronické knihy; electronic books

This book introduces readers to co-creation -- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, b...

Table of Contents:

• Chapter 1. Co-Creation. Chapter 2. Co-Creation and Learning
• Chapter 3. Case Studies
• References.