The Complexity Turn : Cultural, Management, and Marketing Applications.

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients--any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even th...

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Bibliographic Details
Other Authors Woodside, Arch G. (Editor)
Format Electronic eBook
LanguageEnglish
Published Cham, Switzerland : Springer, [2017]
Subjects
Management.
elektronické knihy
electronic books
Online AccessPlný text

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Summary:This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients--any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens--several recipes indicate high/low outcomes.
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9783319470283
9783319470269
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

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