Corporate social responsibility, sustainability and ethical public relations : strengthening synergies with human resources

This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting P...

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Bibliographic Details
Main Author Pompper, Donnalyn, 1960- (Author)
Format Electronic eBook
LanguageEnglish
Published Bingley, UK : Emerald Publishing, 2018.
SeriesChanging context of managing people.
Subjects
Social responsibility of business.
Corporations > Public relations.
Sustainable development.
elektronické knihy
electronic books
Online AccessPlný text

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Table of Contents:
  • Machine generated contents note: ch. 1 Picking at an Old Scab in a New Era: Public Relations and Human Resources Boundary Spanning for a Socially Responsible and Sustainable World / Donnalyn Pompper
  • ch. 2 Organizations, HR, CSR, and Their Social Networks: "Sustainability" on Twitter / Jeremy Harris Lipschultz
  • ch. 3 Nonprofit Social Responsibility and Sustainability: Engaging Urban Youth through Empowerment / Lauren Bradford
  • ch. 4 Overcoming Regional Retention Issues: How Some Michigan Organizations Use CSR to Attract and Engage Top Talent / Erin Heinrich
  • ch. 5 Corporate Social Responsibility, Volunteerism, and Social Identity: A Case Study of Cotopaxi / Jessica Roberts
  • ch. 6 Study of University Social Responsibility (USR) Practices at Rwanda's Institut Catholique de Kabgayi / Venantie Nyiransabimana
  • ch. 7 Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open Social Innovation and Partnership across Sub-Saharan Africa / Moronke Oshin-Martin
  • ch. 8 Examining Public Relations' Role in Shaping Organizational Culture, with Implications for PR, HR, and CSR/Sustainability / Beverly L. Graham
  • ch. 9 Hiring Programs for Military Veterans and Athletes Use HR and PR to Demonstrate Human Dimension of Corporate Social Responsibility / Pauline A. Howes
  • ch. 10 Failure to Activate: EpiPen, Legitimacy Challenges, and the Importance of Employee CSR / Ashli Quesinberry Stokes
  • ch. 11 Inspiring Employees through CSR: Lessons from a Gambling Giant / Jessalynn Strauss.

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