Manuál copywritingu : jak se přes víkend naučit psát pro reklamu a marketing a vítězit v každodenních bitvách o pozornost a peněženky
Saved in:
Main Author | |
---|---|
Format | Book |
Language | Czech |
Published |
Praha :
Grada,
2019
|
Edition | První vydání |
Subjects |
Cover
Loading…
MARC
LEADER | 00000nam a2200000 i 4500 | ||
---|---|---|---|
001 | 93359 | ||
003 | CZ ZlUTB | ||
005 | 20191009132818.0 | ||
007 | ta | ||
008 | 190625s2019 xr e f 000 0 cze | ||
015 | |a cnb003112589 | ||
020 | |a 9788027125852 |q (brožováno) | ||
040 | |a OLA001 |b cze |d ABA001 |e rda | ||
072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
080 | |a 659.131.2 |2 MRF | ||
080 | |a 658.8:316.77 |2 MRF | ||
080 | |a 658.8:005.32 |2 MRF | ||
080 | |a 81'42 |2 MRF | ||
080 | |a (035) |2 MRF | ||
100 | 1 | |a Untermüller, Vojtěch, |d 1978- |7 ola20191045029 |4 aut | |
245 | 1 | 0 | |a Manuál copywritingu : |b jak se přes víkend naučit psát pro reklamu a marketing a vítězit v každodenních bitvách o pozornost a peněženky / |c Vojtěch Untermüller |
250 | |a První vydání | ||
264 | 1 | |a Praha : |b Grada, |c 2019 | |
300 | |a 116 stran ; |c 21 cm | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a bez média |b n |2 rdamedia | ||
338 | |a svazek |b nc |2 rdacarrier | ||
504 | |a Obsahuje bibliografické odkazy | ||
650 | 0 | 7 | |a reklamní texty |7 ph116036 |2 czenas |
650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
650 | 0 | 7 | |a psychologie prodeje |7 ph119528 |2 czenas |
650 | 0 | 7 | |a psaný projev |7 ph182328 |2 czenas |
650 | 0 | 9 | |a advertising copy |2 eczenas |
650 | 0 | 9 | |a communication in marketing |2 eczenas |
650 | 0 | 9 | |a psychology of selling |2 eczenas |
650 | 0 | 9 | |a written language |2 eczenas |
655 | 7 | |a příručky |7 fd133209 |2 czenas | |
655 | 9 | |a handbooks and manuals |2 eczenas | |
910 | |a ZLD002 | ||
992 | |a BK |b SK | ||
998 | |a 003112589 | ||
999 | |c 93359 |d 93359 | ||
952 | |0 0 |1 0 |4 0 |6 659UNTERMÜLLERV |7 0 |8 BOOK |9 151176 |a UTBZL |b UTBZL |c 005 |d 2019-08-06 |o 659/UNTERMÜLLER,V. |p 420010179881 |r 2019-08-26 |v 249.00 |w 2019-08-26 |x N:nákup; |y 01 | ||
952 | |0 0 |1 0 |4 0 |6 659UNTERMÜLLERV |7 0 |8 BOOK |9 151177 |a UTBZL |b UTBZL |c 006 |d 2019-08-06 |l 8 |m 9 |o 659/UNTERMÜLLER,V. |p 420010179880 |q 2024-03-08 |r 2024-02-12 |s 2024-02-12 |v 249.00 |w 2019-08-26 |x N:nákup; |y 04 | ||
952 | |0 0 |1 0 |2 udc |4 0 |6 659UNTERMÜLLERV |7 0 |8 BOOK |9 171749 |a UTBZL |b UTBZL |c 010 |d 2022-12-12 |l 1 |m 1 |o 659/UNTERMÜLLER,V. |p 420010191705 |q 2028-12-31 |r 2022-12-15 |s 2022-12-15 |v 249.00 |w 2022-12-12 |x N:nákup; |y 08 |