Services marketing : text and cases

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Bibliographic Details
Main Authors Jauhari, Vinnie (Author), Dutta, Kirti (Author)
Format Book
LanguageEnglish
Published New Delhi : Oxford University Press, 2017
EditionSecond edition
Subjects
marketing
služby
služby > Indie
service industries
service industries > India
učebnice vysokých škol
případové studie
textbooks (higher)
case studies

Cover

More Information
Item Description:Na obálce: Oxford higher education
Physical Description:xx, 578 stran ; 24 cm
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780199456161 0-19-945616-X

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