Storytelling-case archetype decoding and assignment manual (SCADAM)

Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degre...

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Bibliographic Details
Other Authors Woodside, Arch G., Sood, Suresh C.
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2016.
SeriesAdvances in culture, tourism and hospitality research ; v. 11.
Subjects
Jung, C. G. > (Carl Gustav), > 1875-1961.
Consumer behavior.
Marketing > Psychological aspects.
Consumers > Attitudes.
Archetype (Psychology)
elektronické knihy
electronic books
Online AccessPlný text

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Table of Contents:
  • Introduction
  • Theory of brand enabling archetype enactment by consumer
  • Literature review
  • Method : story listening and collection
  • Archetype processing and story analysis
  • Creator archetype
  • Every person archetype
  • Explorer archetype
  • Hero archetype
  • Innocent archetype
  • Jester archetype
  • Lover archetype
  • Magician archetype
  • Outlaw archetype
  • Ruler archetype
  • Sage archetype
  • Shadow archetype
  • Caregiver archetype
  • Theory refinement, implications and conclusions.

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