Storytelling-case archetype decoding and assignment manual (SCADAM)

Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degre...

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Bibliographic Details
Other Authors Woodside, Arch G., Sood, Suresh C.
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2016.
SeriesAdvances in culture, tourism and hospitality research ; v. 11.
Subjects
Jung, C. G. > (Carl Gustav), > 1875-1961.
Consumer behavior.
Marketing > Psychological aspects.
Consumers > Attitudes.
Archetype (Psychology)
elektronické knihy
electronic books
Online AccessPlný text

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MARC

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245 0 0 |a Storytelling-case archetype decoding and assignment manual (SCADAM)  |h [elektronický zdroj] /  |c edited by Arch G. Woodside, Suresh C. Sood. 
260 |a Bingley, U.K. :  |b Emerald,  |c 2016. 
300 |a 1 online zdroj (xi, 376 p.) :  |b ill. 
490 1 |a Advances in culture, tourism and hospitality research,  |x 1871-3173 ;  |v v. 11 
504 |a Includes bibliographical references. 
505 0 |a Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions. 
520 |a Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
600 1 0 |a Jung, C. G.  |q (Carl Gustav),  |d 1875-1961. 
650 0 |a Consumer behavior. 
650 0 |a Marketing  |x Psychological aspects. 
650 0 |a Consumers  |x Attitudes. 
650 0 |a Archetype (Psychology) 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Woodside, Arch G. 
700 1 |a Sood, Suresh C. 
776 1 |z 9781785602177 
830 0 |a Advances in culture, tourism and hospitality research ;  |v v. 11. 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1871-3173/11  |y Plný text 
992 |a BK  |c EBOOK-TN  |c BME 
999 |c 87875  |d 87875 

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