Marketing : an introduction
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Boston
Pearson
[2017]
|
| Edition | Thirteenth edition |
| Subjects |
Cover
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MARC
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| 100 | 1 | |a Armstrong, Gary |7 xx0019665 |4 aut | |
| 245 | 1 | 0 | |a Marketing : |b an introduction / |c Gary Armstrong, Philip Kotler, Marc O. Opresnik |
| 250 | |a Thirteenth edition | ||
| 250 | |a Global edition | ||
| 264 | 1 | |a Boston |b Pearson |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 669 stran : |b barevné ilustrace ; |c 28 cm | ||
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| 500 | |a "Authorized adaptation from the United States edition, entitled Marketing: an introduction, 13th edition, ISBN 978-0-13-414953-0, by gary Armstrong and Philip Kotler, published by Pearson Education c2016"--Rub titulní strany | ||
| 500 | |a Terminologický slovník | ||
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