Marketing communications : offline and online integration, engagement and analytics

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Bibliographic Details
Main Authors Smith, P. R. 1957- (Author), Zook, Ze (Author)
Format Book
LanguageEnglish
Published London ; Philadelphia ; New Delhi : KoganPage, 2016
EditionSixth edition
Subjects
marketingová komunikace
communication in marketing
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/SMITH,P.R.
Status 30 days More Information Location Open access collection Call Number 339.138/SMITH,P.R.
Status CheckedOut – Due: 19.12.2023 More Information Location FaME Call Number 339.138/SMITH,P.R.

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