Cesty marketingových komunikací : sborník prací studentů marketingových komunikací FMK UTB ve Zlíně
Saved in:
| Corporate Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Zlín :
Radim Bačuvčík - VeRBuM,
2015
|
| Edition | 1. vydání |
| Subjects |
Cover
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MARC
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| 245 | 0 | 0 | |a Cesty marketingových komunikací : |b sborník prací studentů marketingových komunikací FMK UTB ve Zlíně / |c kolektiv studentů marketingových komunikací UTB ve Zlíně |
| 250 | |a 1. vydání | ||
| 264 | 1 | |a Zlín : |b Radim Bačuvčík - VeRBuM, |c 2015 | |
| 300 | |a 242 stran : |b ilustrace ; |c 21 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografie | ||
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a mediální komunikace |7 ph122737 |2 czenas |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a reklamní kampaně |7 ph229516 |2 czenas |
| 650 | 0 | 7 | |a reklamní texty |7 ph116036 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a communication in mass media |2 eczenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a advertising campaigns |2 eczenas |
| 650 | 0 | 9 | |a advertising copy |2 eczenas |
| 655 | 7 | |a studentské práce |7 fd186738 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd724344 |2 czenas | |
| 655 | 9 | |a student papers |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
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