Intercultural marketing and communications: an implementation on housing in Turkey, Czech Republic and Russia = Mezikulturní marketing a komunikace: implementace do bydlení v Turecku, České republice a Rusku : doctoral thesis
Saved in:
| Main Author | |
|---|---|
| Other Authors | |
| Format | Book |
| Language | Czech English |
| Published |
Zlín :
Tomas Bata University in Zlín,
2015
|
| Subjects | |
| Online Access | Online verze |
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| 245 | 1 | 0 | |a Intercultural marketing and communications: an implementation on housing in Turkey, Czech Republic and Russia = |b Mezikulturní marketing a komunikace: implementace do bydlení v Turecku, České republice a Rusku : doctoral thesis / |c author: Maia Ozdemir ; supervisor František Lipták |
| 246 | 3 | 1 | |a Mezikulturní marketing a komunikace: implementace do bydlení v Turecku, České republice a Rusku |
| 264 | 1 | |a Zlín : |b Tomas Bata University in Zlín, |c 2015 | |
| 300 | |a 212 stran : |b ilustrace (některé barevné) ; |c 25 cm | ||
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| 500 | |a S"Study programme: P 6208 Economics and management" | ||
| 502 | |a Disertace (PhD.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2015 | ||
| 504 | |a Obsahuje bibliografii | ||
| 546 | |a Anglické a české resumé | ||
| 650 | 0 | 7 | |a interkulturní marketing |7 ph879826 |2 czenas |
| 650 | 0 | 7 | |a interkulturní komunikace |7 ph121149 |2 czenas |
| 650 | 0 | 7 | |a bydlení |7 ph114212 |2 czenas |
| 650 | 0 | 7 | |a trh bydlení |7 ph269101 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 9 | |a intercultural marketing |2 eczenas |
| 650 | 0 | 9 | |a intercultural communication |2 eczenas |
| 650 | 0 | 9 | |a housing |2 eczenas |
| 650 | 0 | 9 | |a housing market |2 eczenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 651 | 7 | |a Turecko |7 ge131143 |2 czenas | |
| 651 | 7 | |a Česko |7 ge128065 |2 czenas | |
| 651 | 7 | |a Rusko (federace) |7 ge130512 |2 czenas | |
| 651 | 9 | |a Turkey |2 eczenas | |
| 651 | 9 | |a Czechia |2 eczenas | |
| 651 | 9 | |a Russia (Federation) |2 eczenas | |
| 655 | 7 | |a doktorské disertace |7 fd186751 |2 czenas | |
| 655 | 9 | |a higher doctoral dissertations |2 eczenas | |
| 700 | 1 | |a Lipták, František |7 jx20040720137 |4 ths | |
| 710 | 2 | |a Univerzita Tomáše Bati ve Zlíně. |b Fakulta managementu a ekonomiky |7 kn20010709196 |4 dgg | |
| 856 | 4 | 1 | |u http://hdl.handle.net/10563/34648 |y Online verze |
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