Marketing služeb

• Main Author: Payne, Adrian, 1945- (Author)
• Other Authors: Žbelová, Veronika, 1974- (Translator)
• Format: Book
• Language: Czech
• Published: Praha : Grada, 1996
• Edition: Vyd. 1.
• Subjects: marketing; služby; service industries; příručky; handbooks, manuals, etc
• Physical Description: 247 s. : il. ; 23 cm
• ISBN: 807169276X