Psychological foundations of marketing

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Bibliographic Details
Main Author Kimmel, Allan J. (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, 2013
Subjects
marketing > psychologické aspekty
marketing > psychological aspects
příručky
handbooks, manuals, etc

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Physical Description:xviii, 282 stran : ilustrace ; 25 cm
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780415620000
978-0-415-62001-7
978-0-203-08320-8

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