Využití product placementu jako rozvíjejícího se marketingového nástroje v České republice = The use of product placement as an expanding marketing tool in the Czech Republic : teze disertační práce
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Zlín :
Univerzita Tomáše Bati ve Zlíně,
2015
|
| Series | Teze disertační práce
|
| Subjects |
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| 100 | 1 | |a Kopečková, Martina, |d 1984- |7 utb2012733116 |4 dis | |
| 245 | 1 | 0 | |a Využití product placementu jako rozvíjejícího se marketingového nástroje v České republice = |b The use of product placement as an expanding marketing tool in the Czech Republic : teze disertační práce / |c autor: Martina Kopečková |
| 246 | 3 | 1 | |a Use of product placement as an expanding marketing tool in the Czech Republic |
| 264 | 1 | |a Zlín : |b Univerzita Tomáše Bati ve Zlíně, |c 2015 | |
| 300 | |a 50 stran : |b ilustrace ; |c 21 cm | ||
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| 338 | |a svazek |b nc |2 rdacarrier | ||
| 490 | 1 | |a Teze disertační práce | |
| 500 | |a "Studijní obor: 6208V038 Management a ekonomika" | ||
| 500 | |a 30 výtisků | ||
| 502 | |a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2014 | ||
| 504 | |a Obsahuje bibliografie | ||
| 546 | |a České a anglické resumé | ||
| 650 | 0 | 7 | |a product placement |7 ph694860 |2 czenas |
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a product placement |7 ph694860 |z Česko |2 czenas |
| 650 | 0 | 9 | |a product placement |2 eczenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a product placement |z Czechia |2 eczenas |
| 655 | 7 | |a disertace |7 fd132024 |2 czenas | |
| 655 | 7 | |a teze |7 fd133701 |2 czenas | |
| 655 | 9 | |a dissertations |2 eczenas | |
| 655 | 9 | |a abstracts |2 eczenas | |
| 710 | 2 | |a Univerzita Tomáše Bati ve Zlíně. |b Fakulta managementu a ekonomiky |7 kn20010709196 |4 pbl | |
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