A social strategy : how we profit from social media

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Bibliographic Details
Main Author Piskorski, Mikołaj Jan, 1973- (Author)
Format Book
LanguageEnglish
Published Princeton, New Jersey ; Woodstock, Oxfordshire : Princeton University Press, [2014]
Subjects
internetový marketing
internetové sociální sítě > ekonomické aspekty
sociální média > ekonomické aspekty
Internet marketing
Internet social networks > economic aspects
social media > economic aspects
příručky
handbooks, manuals, etc

Cover

Table of Contents:
  • The arc of the book
  • Social failures and social solutions
  • "Meet" platforms : eHarmony and Okcupid
  • "Meet" platform : Twitter
  • "Friend" platforms : Facebook and mixi
  • "Meet" and "friend" platforms : LinkedIn & Friendster
  • "Meet" and "friend" platform : MySpace
  • Social strategies
  • Low-cost "friend" social strategy at Zynga
  • Low-cost "meet" social strategy at Yelp
  • Social strategy at American Express
  • Social strategy at Nike
  • Building social strategy at XCard and Harvard Business Review
  • Conclusions

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