Marketing for entrepreneurs and SMEs : a global perspective

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Bibliographic Details
Main Authors Konečnik Ruzzier, Maja (Author), Ruzzier, Mitja (Author), Hisrich, Robert D., 1944- (Author)
Format Book
LanguageEnglish
Published Cheltenham, UK ; Northampton, MA : Edward Elgar, [2013]
Subjects
marketing
malé a střední podniky
small and medium-sized enterprises
monografie
monographs

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More Information
Physical Description:viii, 250 stran : ilustrace ; 24 cm
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9781783471751
978-1-78195-596-3

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