Consumer culture theory

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...

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Bibliographic Details
Corporate Author Consumer Culture Theory Conference Helsinki, Finland
Other Authors Schouten, John, Martin, Diane (Associate Professor of marketing), Belk, Russell W.
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2014.
SeriesResearch in consumer behavior ; v. 16.
Subjects
Consumption (Economics) > Congresses.
Consumption (Economics) > Social aspects > Congresses.
Consumer behavior > Congresses.
Consumer culture
elektronické knihy
electronic books
Online AccessPlný text

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Summary:The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
Physical Description:1 online zdroj (xiv, 273 p.) : ill.
ISBN:9781784411572
ISSN:0885-2111 ;
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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