Účinnost vybraných témat sociální reklamy na studenty vysokých škol do 26 let = The effectiveness of selected topics of social advertising focused on university students under 26 years : teze disertační práce
Saved in:
| Main Author | |
|---|---|
| Corporate Author | |
| Other Authors | |
| Format | Book |
| Language | Czech |
| Published |
Zlín :
Univerzita Tomáše Bati ve Zlíně,
2014
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| Series | Doctoral thesis summary
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| Subjects |
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| 100 | 1 | |a Harantová, Lenka, |d 1984- |7 utb2012733513 |4 dis | |
| 245 | 1 | 0 | |a Účinnost vybraných témat sociální reklamy na studenty vysokých škol do 26 let = |b The effectiveness of selected topics of social advertising focused on university students under 26 years : teze disertační práce / |c autor Lenka Harantová; školitel Vratislav Kozák |
| 246 | 3 | 1 | |a Effectiveness of selected topics of social advertising focused on university students under 26 years |
| 260 | |a Zlín : |b Univerzita Tomáše Bati ve Zlíně, |c 2014 | ||
| 300 | |a 48 s. : |b il. ; |c 21 cm | ||
| 490 | 1 | |a Doctoral thesis summary | |
| 500 | |a "Studijní program: P 6208 Ekonomika a management, studijní obor: 6208V038 Management a ekonomika" | ||
| 500 | |a 30 výt. | ||
| 502 | |a Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2014 | ||
| 504 | |a Obsahuje bibliografie a bibliografické odkazy | ||
| 546 | |a České a anglické resumé | ||
| 650 | 0 | 7 | |a sociální reklama |7 ph830956 |z Česko |2 czenas |
| 650 | 0 | 7 | |a reklamní kampaně |7 ph229516 |z Česko |2 czenas |
| 650 | 0 | 7 | |a vysokoškolští studenti |7 ph127281 |z Česko |2 czenas |
| 650 | 0 | 7 | |a vliv médií |7 ph489477 |z Česko |2 czenas |
| 650 | 0 | 9 | |a social advertising |z Czechia |2 eczenas |
| 650 | 0 | 9 | |a advertising campaigns |z Czechia |2 eczenas |
| 650 | 0 | 9 | |a college students |z Czechia |2 eczenas |
| 650 | 0 | 9 | |a media influence |z Czechia |2 eczenas |
| 655 | 7 | |a disertace |7 fd132024 |2 czenas | |
| 655 | 7 | |a teze |7 fd133701 |2 czenas | |
| 655 | 9 | |a dissertations |2 eczenas | |
| 655 | 9 | |a abstracts |2 eczenas | |
| 700 | 1 | |a Kozák, Vratislav, |d 1956- |7 xx0015951 |4 ths | |
| 710 | 2 | |a Univerzita Tomáše Bati ve Zlíně. |b Fakulta managementu a ekonomiky |7 kn20010709196 | |
| 810 | 2 | |a Univerzita Tomáše Bati ve Zlíně. |t Teze disertační práce | |
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