Marketing green buildings guide for engineering, construction and architecture
Annotation
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Lilburn, GA : Boca Raton, FL :
Fairmont Press ; Distributed by Taylor & Francis,
c2006.
|
| Subjects | |
| Online Access | Plný text |
Cover
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MARC
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| 008 | 051216s2006 gaua sb 001 0 eng c | ||
| 020 | |a 9780881735284 | ||
| 020 | |a 9780849393815 | ||
| 020 | |a 9780881735291 |q (ebook) | ||
| 020 | |a 9781601198112 |q (ebook) | ||
| 035 | |a (OCoLC)68931616 |z (OCoLC)297814431 |z (OCoLC)401671251 |z (OCoLC)607586243 | ||
| 040 | |a COO |b eng |c COO |d N$T |d YDXCP |d OCLCQ |d TUU |d OCLCQ |d OCLCE |d KNOVL |d DEBSZ |d ZCU |d KNOVL | ||
| 100 | 1 | |a Yudelson, Jerry. | |
| 245 | 1 | 0 | |a Marketing green buildings |h [elektronický zdroj] : |b guide for engineering, construction and architecture / |c Jerry Yudelson. |
| 260 | |a Lilburn, GA : |b Fairmont Press ; |a Boca Raton, FL : |b Distributed by Taylor & Francis, |c c2006. | ||
| 300 | |a 1 online zdroj (x, 251 p.) : |b ill. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. 246) and index. | ||
| 520 | 8 | |a Annotation |b Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects. | |
| 590 | |a Knovel Library |b ACADEMIC - Electrical & Power Engineering | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Sustainable buildings |x Marketing. | |
| 650 | 0 | |a Architectural services marketing. | |
| 650 | 0 | |a Architects and builders |x Certification. | |
| 650 | 0 | |a Construction industry. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Yudelson, Jerry. |t Marketing green buildings. |d Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, c2006 |z 0881735280 |z 0849393817 |w (DLC) 2005058224 |w (OCoLC)62888370 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=http://app.knovel.com/hotlink/toc/id:kpMGBGECA1/marketing_green_buildings__guide_for_engineering_construction_and_architecture |y Plný text |
| 992 | |a BK |c KNOVEL | ||
| 999 | |c 78527 |d 78527 | ||