Consumer behaviour and branding : perspectives from the fast food industry in different markets

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Bibliographic Details
Main Authors Asamoah, Emmanuel Selase (Author), Chovancová, Miloslava, 1952- (Author)
Format Book
LanguageEnglish
Published Žilina : Georg, 2013
Edition1st ed.
Subjects
řízení značky
spotřebitelské chování
interkulturní management
rychloobslužné restaurace
brand management
consumer behavior
intercultural management
fast food restaurants
monografie
monographs

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ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 658/ASAMOAH,E.S.

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