Fashion marketing & merchandising

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Bibliographic Details
Main Author Wolfe, Mary Gorgen, 1941- (Author)
Format Book
LanguageEnglish
Published Tinley Park, Illinois : Goodheart-Willcox, c2014
Edition4th ed.
Subjects
móda
oděvy
módní doplňky
management prodeje
marketing
reklama a propagace
maloobchod
fashion
clothes
fashion accessories
sales management
advertising
retail trade
příručky
handbooks, manuals, etc

Cover

Table of Contents:
  • The meaning of clothing and fashion
  • Fashion movement
  • Basic economic concepts
  • Substance of the fashion industry
  • Satisfying the fashion market
  • Textile fibers and yarns
  • Textile fabrics and finishes
  • Using design in fashion
  • The fashion design segment
  • Ready-to-wear manufacturing
  • Wholesale apparel marketing and distribution
  • The retail segment
  • Retail positioning
  • Retail merchandise
  • Planning to buy
  • Merchandise buying
  • Communicating information
  • Concepts for successful selling
  • Calculating financial results
  • Service, safety, and security
  • Fashion promotion through advertising and the press
  • Visual merchandising
  • Special event fashion shows
  • A global perspective
  • The latest fashion business trends
  • Is a fashion career in your future?
  • Textile and apparel careers
  • Retail careers
  • Promotion careers
  • Entrepreneurship and other fashion-related careers

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