Consumer behavior : global edition

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Bibliographic Details
Main Authors Schiffman, Leon G. (Author), Wisenblit, Joseph (Author)
Format Book
LanguageEnglish
Published Harlow : Pearson Education, c2015
Edition11th ed.
Subjects
spotřebitelské chování
marketingový výzkum
spotřebitelská poptávka
consumer behavior
marketing research
consumer demand
učebnice
textbooks

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 366/SCHIFFMAN,L.G.
Status 30 days More Information Location Open access collection Call Number 366/SCHIFFMAN,L.G.
Status 30 days More Information Location Open access collection Call Number 366/SCHIFFMAN,L.G.
Status CheckedOut – Due: 23.12.2025 More Information Location FaME Call Number 366/SCHIFFMAN,L.G.
Status CheckedOut – Due: 01.01.2024 More Information Location FMC Call Number 366/SCHIFFMAN,L.G.

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