Sales promotion : how to create, implement & integrate campaigns that really work

• Main Author: Mullin, Roddy (Author)
• Format: Book
• Language: English
• Published: London : Kogan Page, 2010
• Edition: 5th ed.
• Subjects: marketing; reklama a propagace; advertising; příručky; případové studie; handbooks, manuals, etc; case studies

Table of Contents:

• Starting with the customer
• The business and marketing purpose behind sales promotion
• What sales promotions can do
• How to use promotions
• How to be creative
• How to use suppliers
• How to implement a promotion
• Self-regulation and the law
• Marketing accountability and research
• Off-the-shelf offers
• Joint promotions
• Price promotions
• Premium promotions
• Prize promotions
• International sales promotion