Deep knowledge of B2B relationships within and across borders

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consultin...

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Bibliographic Details
Other Authors Woodside, Arch G., Baxter, Roger, 1944-
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2013.
SeriesAdvances in business marketing & purchasing ; v. 20.
Subjects
Business networks.
Industrial management > Cross-cultural studies.
International business enterprises > Management > Cross-cultural studies.
elektronické knihy
electronic books
Online AccessPlný text

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Table of Contents:
  • The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen
  • Developing Guanxi relations / Anna Kaunonen
  • The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen
  • Adaptation in business contexts : working triadic relationships / Holma Anne-Maria
  • How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford.

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