International marketing in rapidly changing environments

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...

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Bibliographic Details
Other Authors Jean, Ruey-Jer Bryan, Chiou, Jyh-Shen, Zou, Shaoming
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2013.
SeriesAdvances in international marketing ; v. 24.
Subjects
Export marketing > Developing countries.
Marketing > Developing countries.
Globalization.
Small business marketing > Developing countries.
elektronické knihy
electronic books
Online AccessPlný text

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Table of Contents:
  • Marketing innovation in and from emerging markets : an introduction / Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou
  • Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China / Ruby P. Lee, Xinlin Tang, Xitong Guo
  • An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships / Ruey-Jer "Bryan" Jean
  • The impacts of institutional differences on learning in international strategic alliances / Mia Hsiao-Wen Ho, Pervez N. Ghauri
  • Examining the relationship between market orientation and export performance : the moderating role of competitive intensity / Jorge F.B. Lengler, Carlos M.P. Sousa, Catarina Marques
  • Adopting neural net methodology for literature mapping and the generation of research ideas : an example at the interface of entrepreneurship, ICT, and economic development / Noemi Sinkovics
  • Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries / Chwo-Ming J. Yu, Hsiao-Wen Lin, Hui-Yun Chiu
  • Effects of the transaction characteristics on the side of dependence in a context of vertical coordination : the case of fresh produce exports from Chile to Europe / Jean-Marie Codron ... [et al.]
  • Wave of home culture and MNC performance : the Korean wave (Hallyu) / Daekwan Kim, Seoung-Do Cho, Gang Ok Jung
  • A reconceptualization of the degree of company globalization / Rudolf R. Sinkovics, Olli Kuivalainen
  • International marketing and experiential learning : a good fit for business education? / Tiger Li, Chiang-nan Chao.

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