Lifestyle brands : a guide to aspirational marketing

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Bibliographic Details
Main Authors Saviolo, Stefania, 1965- (Author), Marazza, Antonio (Author)
Format Book
LanguageEnglish
Published Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013
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Physical Description:xiv, 141 s. : il. 24 cm
Bibliography:Obsahuje bibliografické odkazy, bibliografii a rejstřík
ISBN:9781137285928