Brand success : how the world's top 100 brands thrive and survive

• Main Author: Haig, Matt, 1975- (Author)
• Corporate Author: EBSCO Publishing (firma)
• Format: Electronic eBook
• Language: English
• Published: London : Kogan Page, 2011
• Edition: Second edition
• Subjects: obchodní značky; řízení značky; brand name products; brand management; monografie; elektronické knihy; monographs; electronic books