Brand success : how the world's top 100 brands thrive and survive
Saved in:
| Main Author | |
|---|---|
| Corporate Author | |
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Kogan Page,
2011
|
| Edition | Second edition |
| Subjects | |
| Online Access | Plný text |
Cover
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MARC
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| 100 | 1 | |a Haig, Matt, |d 1975- |7 xx0059194 |4 aut | |
| 245 | 1 | 0 | |a Brand success : |b how the world's top 100 brands thrive and survive / |c Matt Haig |
| 250 | |a Second edition | ||
| 264 | 1 | |a London : |b Kogan Page, |c 2011 | |
| 300 | |a 1 online zdroj (viii, 296 stran) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 500 | |a Předchozí vydání: Brand royalty : how the world's top 100 brands thrive and survive. 2004 | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
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| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 9 | |a brand name products |2 eczenas |
| 650 | 0 | 4 | |a brand management |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
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