Design leadership : securing the strategic value of design
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| Main Author | |
|---|---|
| Corporate Author | |
| Format | Electronic eBook |
| Language | English |
| Published |
Farnham ; Burlington :
Gower,
[2013]
|
| Subjects | |
| Online Access | Plný text |
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MARC
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| 100 | 1 | |a Turner, Raymond, |d 1946- |7 utb2014812754 |4 aut | |
| 245 | 1 | 0 | |a Design leadership : |b securing the strategic value of design / |c Raymond Turner |
| 264 | 1 | |a Farnham ; |a Burlington : |b Gower, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online zdroj (255 stran) : |b ilustrace | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
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| 505 | 0 | |a List of figures and diagrams -- About the author -- Foreword -- Acknowledgements -- Introduction -- How the book works -- Preparing the ground -- The skeptics -- Deliver strategy -- Demonstrate added value -- Build reputation -- Design spend -- Summary of Part One -- The how and what of delivery -- Managing and leading -- Understanding opportunity -- Behavioural style -- Summary of Part Two -- Looking back to look forward -- Challenges for design leaders -- Summary of reflections -- Appendix: Introduction -- References -- Index. | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
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