Product and market development for subsistence marketplaces
This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...
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Other Authors | , |
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Format | eBook |
Language | English |
Published |
Amsterdam ; Boston :
Elsevier/JAI,
2007.
|
Edition | 1st ed. |
Series | Advances in international management ;
v. 20. |
Subjects | |
Online Access | Plný text |
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