Essays by distinguished marketing scholars of the Society for Marketing Advances
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
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Corporate Author | |
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Other Authors | , |
Format | eBook |
Language | English |
Published |
Amsterdam ; Boston :
JAI,
2002.
|
Series | Advances in business marketing and purchasing ;
v. 11. |
Subjects | |
Online Access | Plný text |
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