Essays by distinguished marketing scholars of the Society for Marketing Advances
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...
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| Corporate Author | |
|---|---|
| Other Authors | , |
| Format | eBook |
| Language | English |
| Published |
Amsterdam ; Boston :
JAI,
2002.
|
| Series | Advances in business marketing and purchasing ;
v. 11. |
| Subjects | |
| Online Access | Plný text |
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| 020 | |a 9781849501484 |q (ebook) | ||
| 020 | |a 1849501483 |q (ebook) | ||
| 020 | |z 0762308699 |q (hbk.) | ||
| 020 | |z 9780762308699 |q (hbk.) | ||
| 040 | |a ZJC |c ZJC |b cze |d ZLD002 | ||
| 080 | |a 339.1 | ||
| 245 | 0 | 0 | |a Essays by distinguished marketing scholars of the Society for Marketing Advances |h [elektronický zdroj] / |c edited by Arch G. Woodside, Ellen M. Moore. |
| 260 | |a Amsterdam ; |a Boston : |b JAI, |c 2002. | ||
| 300 | |a 1 online zdroj (xii, 220 p.) : |b ill. | ||
| 490 | 1 | |a Advances in business marketing and purchasing, |x 1069-0964 ; |v v. 11 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen. | |
| 520 | |a This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades. | ||
| 588 | |a Description based on print version record. | ||
| 504 | |a Obsahuje bibliografie | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 650 | 4 | |a Marketing. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Woodside, Arch G. | |
| 700 | 1 | |a Moore, Ellen M. | |
| 710 | 2 | |a Society for Marketing Advances. | |
| 776 | 0 | 8 | |i Print version: |t Essays by distinguished marketing scholars of the Society for Marketing Advances. |d Amsterdam ; Boston : JAI, 2002 |z 0762308699 |w (OCoLC)50053092 |
| 830 | 0 | |a Advances in business marketing and purchasing ; |v v. 11. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1069-0964/11 |y Plný text |
| 992 | |a BK |c EBOOK-TN |c BME | ||
| 999 | |c 70130 |d 70130 | ||