Essays by distinguished marketing scholars of the Society for Marketing Advances

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors h...

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Bibliographic Details
Corporate Author Society for Marketing Advances
Other Authors Woodside, Arch G., Moore, Ellen M.
Format eBook
LanguageEnglish
Published Amsterdam ; Boston : JAI, 2002.
SeriesAdvances in business marketing and purchasing ; v. 11.
Subjects
Marketing.
elektronické knihy
electronic books
Online AccessPlný text

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Summary:This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Physical Description:1 online zdroj (xii, 220 p.) : ill.
Bibliography:Includes bibliographical references.
Obsahuje bibliografie
ISBN:9781849501484
1849501483
0762308699
9780762308699
ISSN:1069-0964 ;
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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