Marketing for hospitality and tourism
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Harlow :
Pearson,
c2014
|
| Edition | 6th ed. |
| Subjects |
Cover
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MARC
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| 100 | 1 | |a Kotler, Philip, |d 1931- |7 jn20011018131 |4 aut | |
| 245 | 1 | 0 | |a Marketing for hospitality and tourism / |c Kotler, Bowen, Makens |
| 250 | |a 6th ed. | ||
| 260 | |a Harlow : |b Pearson, |c c2014 | ||
| 300 | |a ii, 630 s. : |b barev. il. ; |c 28 cm | ||
| 500 | |a Nad názvem: Pearson new international edition | ||
| 504 | |a Obsahuje bibliografie a rejstřík | ||
| 650 | 0 | 7 | |a cestovní ruch |7 ph119113 |2 czenas |
| 650 | 0 | 7 | |a marketing destinací |7 ph370265 |2 czenas |
| 650 | 0 | 7 | |a management cestovního ruchu |7 ph514345 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a pohostinství |7 ph115776 |2 czenas |
| 650 | 0 | 7 | |a pohostinská zařízení |7 ph115775 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 7 | |a marketing cestovního ruchu |7 ph572637 |2 czenas |
| 650 | 0 | 9 | |a tourism |2 eczenas |
| 650 | 0 | 9 | |a destination marketing |2 eczenas |
| 650 | 0 | 9 | |a tourism management |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a catering trade |2 eczenas |
| 650 | 0 | 9 | |a catering facilities |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a tourism marketing |2 eczenas |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 700 | 1 | |a Bowen, John T. |7 utb2010557614 |4 aut | |
| 700 | 1 | |a Makens, James C. |7 utb2010557615 |4 aut | |
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