Der Transfer der Marktorientierung über Hierarchieebenen : eine empirische Mehrebenenuntersuchung

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Bibliographic Details
Main Author Kraus, Florian, 1980- (Dissertant)
Corporate Author Philipps-Universität Marburg
Format Book
LanguageGerman
Published Wiesbaden : Gabler, 2008
Edition1. Aufl.
SeriesGabler Edition Wissenschaft Marktorientiertes Management
Subjects
marketingový management
strategický marketing
marketing management
strategic marketing
disertace
dissertations

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/KRAUS,F.

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