Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana = Brand management v průmyslu rychlého občerstvení: kulturní perspetiva brandingových strategií firem a chování spotřebitelů v České republice a Ghaně : doctoral thesis summary
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Format | Book |
Language | English |
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Zlín :
Tomas Bata University,
2012
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Series | Doctoral thesis summary
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