The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Saved in:
Bibliographic Details
Main Author Alpert, Jed (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, c2012
Edition1st ed.
Subjects
mobil marketing
telemarketing
mobile marketing

Cover

MARC

LEADER 00000cam a2200000 a 4500
001 66676
003 CZ ZlUTB
005 20190826004436.0
007 ta
008 120118s2012 xxua 001 0 eng
020 |a 9780071788182  |q (váz.)  |z 0-07-178818-2 
040 |a DLC  |b cze  |c DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8:621.395.721.5  |2 MRF 
080 |a 658.8:654.15  |2 MRF 
100 1 |a Alpert, Jed  |7 utb2013741493  |4 aut 
245 1 4 |a The mobile marketing revolution :  |b how your brand can have a one-to-one conversation with everyone /  |c by Jed Alpert 
250 |a 1st ed. 
260 |a New York :  |b McGraw-Hill,  |c c2012 
300 |a xv, 223 s. :  |b il. ;  |c 24 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
505 0 |a Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone 
650 0 7 |a mobil marketing  |7 ph353334  |2 czenas 
650 0 7 |a telemarketing  |7 ph381222  |2 czenas 
650 0 9 |a mobile marketing  |2 eczenas 
650 0 9 |a telemarketing  |2 eczenas 
910 |a ZLD002 
992 |a BK  |b SK  |d 1 
993 |a 201301  |b 4 
999 |c 66676  |d 66676 
952 |0 0  |1 0  |4 0  |6 339138ALPERTJ  |7 0  |8 BOOK  |9 120675  |a UTBZL  |b UTBZL  |c 010  |d 2013-01-16  |l 1  |m 1  |o 339.138/ALPERT,J.  |p 420010147766  |q 2028-12-21  |r 2019-08-26  |v 707.00  |w 2019-08-26  |x N:nákup;  |y 08 

Similar Items