Rethinking marketing : the entrepreneurial imperative

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Bibliographic Details
Main Authors Schindehutte, Minet (Author), Morris, Michael H. (Author), Pitt, Leyland F., 1952- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
SeriesPrentice Hall entrepreneurship series
Subjects
marketing
marketingový management
marketing inovací
marketing management
innovation marketing
monografie
monographs
Online AccessObsah

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Physical Description:xxxii, 352 s. : il. ; 23 cm
Bibliography:Obsahuje bibliografie a rejstříky
ISBN:9780132393898 0-13-239389-1

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