Brand management in the fast food industry docoral thesis : a cultural perspecitve of the branding strategies of firms, and the behaviour of consumers in the Czech Reoublic and Ghana = Brand management v průmyslu rychlého občerstvení : kulturní perspektiva brandingových strategií firem a chování spotřebitelů v České republice a Ghaně
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Format | Book |
Language | English |
Published |
2012
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Status | More Information | Location | Call Number | |
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Status In house loan - deposit | More Information | Location Archive | Call Number K/ASAMOAH,E.S. |