Marketing semiotics : signs, strategies and brand value

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Bibliographic Details
Main Author Oswald, Laura (Author)
Format Book
LanguageEnglish
Published Oxford : Oxford University Press, c2012
Subjects
marketingový management
obchodní značky
řízení značky
marketing management
brand name products
brand management
monografie
monographs

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 658/OSWALD,L.R.
Status 30 days More Information Location Open access collection Call Number 658/OSWALD,L.R.

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