Hegarty on advertising : turning intelligence into magic
Saved in:
Main Author | |
---|---|
Format | Book |
Language | English |
Published |
London :
Thames & Hudson,
2011
|
Edition | 1st pub. |
Subjects |
Cover
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MARC
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072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
072 | 7 | |a 929 |x Biografie |2 Konspekt |9 8 | |
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100 | 1 | |a Hegarty, John, |d 1944- |7 utb2012687930 |4 aut | |
245 | 1 | 0 | |a Hegarty on advertising : |b turning intelligence into magic / |c John Hegarty |
250 | |a 1st pub. | ||
260 | |a London : |b Thames & Hudson, |c 2011 | ||
300 | |a 224 s. : |b il. (některé barev.) ; |c 24 cm | ||
500 | |a Obsahuje rejstřík | ||
600 | 1 | 7 | |a Hegarty, John, |d 1944- |7 utb2012687930 |2 czenas |
655 | 7 | |a autobiografické vzpomínky |7 fd131854 |2 czenas | |
655 | 9 | |a autobiographical reminiscences |2 eczenas | |
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650 | 0 | 7 | |a reklamní pracovníci |7 ph206849 |z Velká Británie |y 20.-21. století |2 czenas |
650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
650 | 0 | 7 | |a reklamní agentury |7 ph125093 |2 czenas |
650 | 0 | 9 | |a advertising men |z Great Britain |y 20th-21st centuries |2 eczenas |
650 | 0 | 9 | |a advertising |2 eczenas |
650 | 0 | 9 | |a advertising agencies |2 eczenas |
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