The SAGE handbook of social marketing

• Main Author: Hastings, Gerard (Author, Editor)
• Other Authors: Angus, Kathryn (Editor), Bryant, Carol A., 1948- (Editor)
• Format: Book
• Language: English
• Published: Los Angeles ; London : SAGE, 2011
• Edition: 1st pub.
• Subjects: marketing; sociální marketing; social marketing; příručky; handbooks, manuals, etc
• Physical Description: xxvi, 442 s. : il. ; 26 cm
• ISBN: 9781849201889