Moderní metody a techniky marketingového výzkumu

Monografie seznamuje s přípravou, realizací, metodami i aplikací marketingového výzkumu.

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Bibliographic Details
Main Authors Kozel, Roman, 1974- (Author), Mynářová, Lenka (Author), Svobodová, Hana, 1956-2011 (Author)
Format Book
LanguageCzech
Published Praha : Grada, 2011
Edition1. vyd.
SeriesExpert (Grada)
Subjects
marketingový výzkum
marketing research
kolektivní monografie
collective monographs

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