Essentials of health care marketing
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Sudbury, MA :
Jones & Bartlett Learning,
c2011
|
| Edition | 3rd ed. |
| Subjects |
Cover
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MARC
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| 100 | 1 | |a Berkowitz, Eric N. |7 ola2004220098 |4 aut | |
| 245 | 1 | 0 | |a Essentials of health care marketing / |c Eric N. Berkowitz |
| 250 | |a 3rd ed. | ||
| 260 | |a Sudbury, MA : |b Jones & Bartlett Learning, |c c2011 | ||
| 300 | |a xx, 515 s. : |b il., mapy ; |c 23 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 505 | 0 | |a The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring | |
| 650 | 0 | 7 | |a zdravotnický marketing |7 ph634633 |2 czenas |
| 650 | 0 | 9 | |a medical marketing |2 eczenas |
| 655 | 7 | |a monografie |7 fd132842 |2 czenas | |
| 655 | 9 | |a monographs |2 eczenas | |
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