Advertising creative : strategy, copy + design
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London :
SAGE,
2010
|
| Edition | 2nd ed. |
| Subjects |
Cover
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MARC
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| 003 | CZ ZlUTB | ||
| 005 | 20190826002922.0 | ||
| 008 | 090430s2010 xxua b 001 0 eng | ||
| 020 | |a 9781412974912 |q (brož.) : | ||
| 040 | |a StDuBDS |b eng |c StDuBDS |d Uk |d ZLD002 | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 659.113 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 100 | 1 | |a Altstiel, Tom |7 utb2011623979 |4 aut | |
| 245 | 1 | 0 | |a Advertising creative : |b strategy, copy + design / |c Tom Altstiel, Jean Grow |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b SAGE, |c 2010 | ||
| 300 | |a xx, 347 s. : |b il. ; |c 28 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 505 | 0 | |a Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide | |
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a reklamní strategie |7 ph229515 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a advertising strategy |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Grow, Jean |7 utb2011623981 |4 aut | |
| 910 | |a ZLD002 | ||
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