Brand royalty : how the world's top 100 brands thrive & survive
Saved in:
Main Author | |
---|---|
Format | Book |
Language | English |
Published |
London ; Philadelphia :
Kogan Page,
2006, c2004
|
Subjects | |
Online Access | Vydavatelská anotace Obsah Biografie |
Cover
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MARC
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072 | 7 | |a 658 |x Řízení a správa podniku |2 Konspekt |9 4 | |
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100 | 1 | |a Haig, Matt, |d 1975- |7 xx0059194 | |
245 | 1 | 0 | |a Brand royalty : |b how the world's top 100 brands thrive & survive / |c Matt Haig |
260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2006, c2004 | ||
300 | |a vi, 329 s. ; |c 22 cm | ||
504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
650 | 0 | 9 | |a brand name products |2 eczenas |
650 | 0 | 9 | |a brand management |2 eczenas |
655 | 7 | |a monografie |7 fd132842 |2 czenas | |
655 | 9 | |a monographs |2 eczenas | |
856 | 4 | 2 | |3 Vydavatelská anotace |u http://www.loc.gov/catdir/enhancements/fy0715/2006020806-d.html |
856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/toc/fy0801/2006020806.html |
856 | 4 | 2 | |3 Biografie |u http://www.loc.gov/catdir/enhancements/fy0912/2006020806-b.html |
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