Strategic brand management : a European perspective

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Bibliographic Details
Main Authors Keller, Kevin Lane, 1956- (Author), Apéria, Tony, 1959- (Author), Georgson, Mats (Author)
Format Book
LanguageEnglish
Published Harlow : Financial Times Prentice Hall, c2008
Subjects
řízení značky
strategický management
marketingový management
brand management
strategic planning
marketing management
monografie
monographs

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status CheckedOut – Due: 23.12.2023 More Information Location FaME Call Number 005/KELLER,K.L.
Status CheckedOut – Due: 02.10.2025 More Information Location FMC Call Number 005/KELLER,K.

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