International marketing

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Bibliographic Details
Main Author Cateora, Philip R. (Author)
Format Book
LanguageEnglish
Published Boston : McGraw-Hill/Irwin, c2009
Edition14th ed.
Subjects
mezinárodní marketing
strategický marketing
trhy
mezinárodní obchod
export marketing
strategic marketing
markets
international trade

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/CATEORA,P.R.

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