Retail marketing

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Bibliographic Details
Main Authors Bárta, Vladimír, 1933- (Author), Pátík, Ladislav (Author), Postler, Milan, 1960- (Author)
Format Book
LanguageCzech
Published Praha : Management Press, 2009
EditionVyd. 1.
Subjects
marketing
marketingová komunikace
maloobchod
communication in marketing
retail trade
monografie
monographs

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Physical Description:326 s. : il. ; 25 cm
Bibliography:Obsahuje bibliografii,bibliografické odkazy a rejstřík
ISBN:9788072612079

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