Global marketing management : a casebook

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Bibliographic Details
Main Authors Quelch, John A., 1951- (Author), Bartlett, Christopher A., 1943- (Author)
Format Book
LanguageEnglish
Published Mason, OH : Thomson/South-Western, c2006
Edition5th ed. /
Subjects
marketingový management
mezinárodní marketing
marketing management
export marketing
případové studie
case studies

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/QUELCH,J.A.
Status CheckedOut – Due: 22.12.2028 More Information Location FaME Call Number 339.138/QUELCH,J.A.

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